The Hawke Method / Eric Huberman

RATINGS

Overall: 4.5 / 5 stars

Text Level: Medium

Entertainment: High

Self-Help: Medium

Genres: Nonfiction, Business, Entrepreneurship, Marketing

Page Count: 220

Is this book right for my inmate and me?

Inmates that want to start their own business when leaving prison will find this book helpful in marketing a new company

Buy on: Target / Amazon / Barnes & Noble

Review By: Blackbird (Inmate)

Real-life marketing strategies for beginner entrepreneurs

For many inmates, finding consistent work once they leave jail is one of the biggest challenges. Often people with criminal records will have a difficult time finding employment. Others might not be able to return to a career they once knew. I know for myself once I leave jail, I will have to start over in a new career. For these reasons, self-employment or starting a company is possibly a great option for inmates and their families. This book is all about helping someone new to entrepreneurship find the best marketing strategies to get your company known and successful.

Written by Erik Huberman, the CEO of Hawke Media, a highly successful marketing company with millions o dollars in annual sales, this book provides the readers an easy step-by-step path to getting a company the exposure it needs. Building hi s marketing strategies for a business on three pillars of awareness, nurturing, and trust, Huberman works on how to apply them to your own company no matter its size. The book teaches the new entrepreneurs how to get their company known and create sales online or in older traditional ways. No matter the type of business, you are thinking of starting this funny easy-to-read book offers a lot of great information about the ‘do’s and don’ts’ to help create a strong company. This is a book that as a business owner, you would want to pick up and read over and over again to solve a variety of questions that might come up.

The idea of starting over and trying to earn a living is scary to so many people leaving jails or prisons. We have families that want to support us and we want to support them. The fear of being told you will never be hired by certain companies that pay good working wages is very real. Starting you won business and being successful is a possibility if it is done with god starting foundation. This book helps build that foundation of strong ideas before you start.

Book Quotes

“Your behavior becomes your culture, and this is where your brand is formed.”

“Trust is difficult to measure, but consistency is key.”